About Micralite

マイクラライトについて

いつもの街並みも、草木のにおいも、波音も。
好奇心のままに。どこまでも、マイクラライト。

1999年、エンジニアである2人の父親の好奇心から生まれたマイクラライト。
子どもとの暮らしがひかり輝く、そんな製品を開発し続けています。
英国職人により考え抜かれたデザインは、赤ちゃんの快適性を追求するだけでなく、走行性もトップクラス。
この技術へのこだわりを"Thoughtfully engineered"と呼び、すべての商品に息づいています。
行き先を選ばないマイクラライトと一緒に、家族で冒険に出かけよう。

Timeline

  1. 1999

    Two young dad product designers develop the first Micralite prototype, based around an original fast-folding mechanism

  2. 2001

    Micralite’s ‘FastFold’ was launched, with John Lewis and Kiddicare among the first customers

  3. 2002

    Micralite won the ‘Which Best Buy’ award

  4. 2003

    The ‘FastFold’ was developed to accommodate a car seat and make life easier for parents

  5. 2007

    An adaptor system was developed to accommodate both a new carrycot and Maxi-Cosi car seats

  6. 2008

    The ‘Toro’ buggy was introduced, with its multi-position recline offering more flexibility for baby and parent

  7. 2010

    The ‘Superlite’ was introduced, with easy-to-clean mesh seat and interchangeable seat liners

  8. 2011

    The ‘Toro’ is improved with added features including an adjustable leg-rest and inter-changeable parts such as larger front wheels for bumpy terrain

  9. 2012

    The ‘TwoFold’ is launched, which converts from a single to a double in seconds for growing families

  10. 2014

    By popular demand, the ‘TwoFold’ is developed to include a built-in rider board

  11. 2017

    Micralite is acquired by the Silver Cross group. Re-development of buggies with improved features including full suspension front wheels, cushioned brake pedal and adjustable height handle bar

  12. 2018

    Micralite launch new branding and 3 products across 15 territories globally